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星期三的晚上，我和Fred Goodall主持的小博客车间在市中心的最佳西方四季酒店（感谢赞助商blogalicious和凯洛格，并特别感谢你们这些人来了，它是美好的会议，见到你们！）这次会议是为刚开始写博客的人设计的，有两个问题我还没有停止思考。 第一个问题是在博客中创造一个利基。我一直听说，在开发你的博客时，你应该有一个利基，“她说。我不确定我有没有利基——我只是写我写的东西。我对开发一个有点不舒服。我错了吗？ 其次，另一位与会者提供赞助的工作相关的问题：“你如何避免公关人员和品牌定义你的工作吗？你如何阻止他们接管你的网站？ 我喜欢这些问题，因为他们都是我在我的时候，我的新网站改版，变成了我的朋友Asha Dornfest作为榜样。”“凯伦，”她说，“我们总是试图想出我们怎样才能变得新鲜、不同和新鲜，但我们忘记了我们自己——我们每个人——都是新的、不同的、新鲜的。我们是独一无二的。” Asha的话回到我那晚在房间回答问题。”你是你自己的利基，“我想是我的原话。”只是对你的热情很清楚，为什么你的博客--写下来，如果有帮助，用它作为你的路标和你的试金石。不要让任何人决定你是谁或你是什么。你是你自己的利基。” 从那天晚上起，我突然意识到，这远远超出了博客和社交媒体——它适用于我们所从事的每一个行业。不管你做什么工作，无论从事何种职业，都有明显的规律，但是，也有方法，你在哪里工作你有创造力和灵活性：你如何运用自己独特的天赋，优势甚至习性使你的工作，你享受，利用你的激情。 诀窍在于弄清楚那些是什么，对吗？弄清楚你的立场。 你是你自己的利基。
Wednesday night, Fred Goodall and I hosted little blogging workshop at the Four Seasons hotel downtown (thanks to sponsors Blogalicious and Kellogg's, and extra-special thanks to those of you who came, it was wonderful meeting and seeing you all!). The session was designed for beginning bloggers, two questions came up that I haven't stopped thinking about since. The first question had to do with creating a niche in blogging. "I've always heard that in developing your blog, you should have a niche," she said. "I'm not sure that I have a niche -- I just write what I write. And I'm a little uncomfortable in developing one. Am I wrong?" And secondly, another attendee offered a question related to sponsored work: "How do you avoid PR people and brands defining your work? How do you keep them from taking over your site?" I loved both these questions, because they were ones I wrestled with when I did my latest site redesign -- and turned to my friend Asha Dornfest as a sounding board. "Karen," she said, "we're always trying to come up with how we can be new, different and fresh, but we forget that we, ourselves -- each of us -- is what's new, different and fresh. We're unique." Asha's words returned to me as I answered the questions in the room that night. "You are your own niche," I think were my exact words. "Simply be very clear about your passion, and why you're blogging -- write it down, if it helps -- and use it as your guidepost and your touchstone. Don't let anyone decide who or what you're about. You are your own niche." Since that night, it occurs to me that this goes way beyond blogging or social media -- it works for every single profession we're in. No matter what your work, in whatever career, there are obviously rules -- but then, there are also ways in which you approach your work where you have some creativity and leeway: how you use your own unique talents, strengths or even idiosyncrasies to make your job one that you enjoy, that harnesses your passions. The trick is figuring out what those are, right? Figuring out what you stand for. You are your own niche. |
