|
数字寻路的解决方案和生产企业建立品牌标识，720伯克街反映和结合建筑结构。等高线，曲线和分层有机几何形式启发了项目。这个概念需要深入考虑员工的行为，以获得见解，并创建一个解决方案，可以简化导航。这种设计理念要求一种视觉上无缝的、能够形成、分层和照明的高端产品。可丽耐是用于数字寻路的解决方案而制作的铝被用于标识。安装后，行为发生了重大转变，建筑经历也有所改善。        寻路解曲线点和巧妙的导航人对电梯。作为标志曲线，它演变成一个绿色LED光清洗，重点关注静态菜单。 行为洞察确保设计解决了一个核心问题，并改变了空间的管理。 产品试验导致了一个完全集成的LED照明标志的发展，当关掉时，它是完全看不见的。 所有固定件和LED模块被隐藏的720宫产生一个无缝的完成。这减少了可能影响结构完整性的篡改风险。 A digital wayfinding solution and branded signage produced for corporate building, 720 Bourke Street reflects and integrates with the building fabric. Contours, curves and layered organic geometric forms inspired the project. The concept required deep consideration of employee behaviour to obtain insights and create a solution able to simplify navigation. The design concept called for a high-end product that is visually seamless, able to be formed, layered and illuminated. Corian was used for the digital wayfinding solution while fabricated aluminium was used for the signage. Post installation a significant shift in behaviour has occurred and the building experience has improved. The wayfinding solution curves to a point and subtly navigates people towards the elevators. As the sign curves, it evolves into a green LED light wash which focuses attention to the static menu. Behavioural insights ensured the design addressed a core problem and has transformed the management of the space. Product experimentation resulted in the development of a fully integrated LED illuminated logo, which when switched off, is completely invisible. All fixings and LED modules of the 720 sign were concealed resulting in a seamless finish. This reduces the risk of tampering that could affect structural integrity. |
